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What Are “Fatheadz?”

I have worn glasses for most of my life. I take them off for my photos, but as of late I hold the glasses in my hand. It’s my way of staying true to myself. But, too many times I have difficulty finding frames to fit my face. Some frames were too small, the sides of the frames would press against my face. I felt that I looked like a fool. Please believe me, in high school my classmates let me know that I looked like a fool.

It Gets Better!!

Not only does Fatheadz provide glasses, but the also provide sunglasses! If your head is the size of my head, then you would be doing back flips!

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We also had the opportunity to speak with Rico Elmore head of Fatheadz.

 

What prompted the CEO to make sunglasses for people of size? 

After forgetting to pack his sunglasses on his honeymoon to Las Vegas, Fatheadz CEO Rico Elmore shopped for hours to find a pair that would fit comfortably. Discouraged by the lack of options for the plus-size market, Elmore decided to launch a company that would make oversized eyewear for people with big heads and called it Fatheadz.

Regardless of having limited experience in the eyewear industry, Elmore was extremely eager to disrupt a stagnant industry and steered focus to his newfound dream. Elmore eventually manufactured his first pair of Fatheadz sunglasses in 2006 and hundreds of orders were being processed within weeks. Today, the brand offers more than 100 unique eyewear offerings for men and women of all head sizes.

Did he feel ostracized in the fashion world?

Thousands of consumers today feel ostracized in the fashion world as brands continue to ignore the “big & tall” markets. As the undisputed leader in the XL eyewear, Fatheadz is a motivating force on why we can no longer outcast the full-figure marketplace.  Whether its clothing or accessories like eyewear, no one should have difficulty finding products that are fit accurately and fashionable. Fatheadz will continue to challenge the status quo by not restricting consumers to sizing regulations while also providing stylish solutions for consumers of all cranium sizes.

Where is the company based? 

Fatheadz is based in Indianapolis.

The Gentlemen’s Curb highlights brands that advocate for men of size. Let us know what you think about Fatheadz, leave a comment or send an email to kavah.king@gentlemenscurb.com If you have a topic that you would like us to cover, make sure that you contact us. It’s the Gentlemen’s Curb where fashion meets fitness in a BIG way.